The journey of e-Governance initiatives in India took a broader dimension for wider sectoral applications with emphasis on citizen-centric services. States/UTs started various e-Governance projects, but these e-Governance projects were citizen-centric, they could make lesser than the desired impact. Government of India launched National e-Governance Plan (NeGP) in 2006. 31 Mission Mode Projects covering various domains were initiated. It has been felt that a lot more thrust is required to ensure e-Governance in the country promote inclusive growth that covers electronic services, products, devices and job opportunities. In order to transform the entire ecosystem of public services through the use of information technology, the Government of India has launched the Digital India programme with the vision to transform India into a digitally empowered society and knowledge economy. MIM, Bhopal, is connecting to the Digital India in the following ways:
- Creating an SEO- friendly robust website to attract the right students.
- Social media to connect, inform, educate, and create awareness to the students.
- Social listening to build solutions and proactively connects with students.
- Digital advertising to drive admissions, placements and increase visibility.
- Using online for payments and application process.